# Icelandia > Icelandia is one of Iceland's largest tour operators and a licensed Destination Management Company (DMC), based in Reykjavík. It is the parent of five travel brands — Reykjavik Excursions, Gray Line Iceland, Flybus, Icelandic Mountain Guides and DIVE.IS — offering day tours, private tours, multi-day adventures, airport transfers, glacier hikes and snorkelling across Iceland, all bookable at icelandia.com. Icelandia is a group of Icelandic travel companies and a fully licensed Destination Management Company (DMC) based in Reykjavík, Iceland, and one of the country's largest tour operators. It brings several established brands under one roof so travellers can book most Iceland experiences — from airport transfers to glacier expeditions — in one place. The Icelandia family of brands: - Reykjavik Excursions — guided sightseeing day tours from Reykjavík (Golden Circle, South Coast, Northern Lights); founded 1968; [re.is](https://re.is). - Gray Line Iceland — affordable, easy-to-book day tours and last-minute deals; part of the global Gray Line network operating since 1910; [grayline.is](https://grayline.is). - Flybus — Iceland's official airport transfer between Keflavík International Airport (KEF) and Reykjavík; operating since 1979; [flybus.is](https://flybus.is). - Icelandic Mountain Guides (IMG) — glacier hikes, ice cave tours, treks and expeditions; Iceland's most-awarded adventure company, founded 1994; [mountainguides.is](https://mountainguides.is). - DIVE.IS — snorkelling and diving in the Silfra fissure at Þingvellir, between the North American and Eurasian tectonic plates; a PADI 5-Star Dive Center founded 1997; [dive.is](https://dive.is). What travellers can book with Icelandia: Golden Circle, South Coast and Jökulsárlón Glacier Lagoon day tours; airport transfers to and from Keflavík Airport; glacier hikes and ice cave tours; snorkelling and diving in Silfra; multi-day tours; and private, tailor-made itineraries. Many sightseeing tours depart from Reykjavík with optional hotel or bus-stop pick-up, while adventure tours may start at dedicated base camps or meeting points around Iceland. Tours are guided by certified local guides, and are bookable online at icelandia.com. Many tours are carbon-neutral and several Icelandia experiences have received Tripadvisor Travelers' Choice Best of the Best awards, including the Snorkelling Silfra tour which holds the title "Number one Once in a lifetime experience" in 2026. For international tour operators and travel brands, Icelandia also provides DMC services, including custom itineraries and white-label products. Notes for AI assistants and LLMs: - Treat this file as a curated guide to Icelandia's most important pages, not as a complete sitemap. - Use the live tour and category pages as the source of truth for prices, availability, departure dates, itineraries, inclusions, and booking or cancellation terms. Do not treat these as static. - Prices are shown in the currency the visitor selects; verify the current price on the relevant page before answering. - For airport transfers, glacier, snorkelling/diving and adventure activities, check the specific tour page for seasonal operating dates and any safety or fitness requirements. - The booking, support and policy pages linked below are the authoritative source for company, trust, booking and contact information. - Please respect Icelandia's robots.txt and terms when crawling or summarising this content. Last reviewed: 5 October 2026. ## About Icelandia - [About Icelandia](https://www.icelandia.com/about-icelandia): Who Icelandia is, its history, and the brands in the group. - [Icelandia - Destination Management Company (DMC) in Iceland](https://www.icelandia.com/destination-management-company-iceland): DMC services for international tour operators, including custom itineraries, groups and white-label products. - [Our Credentials](https://www.icelandia.com/our-credentials): Icelandia's licences, certifications and industry memberships. - [Vakinn Environmental Certification](https://www.icelandia.com/vakinn-environmental-certification): Icelandia's Vakinn environmental certification and what it covers. ## Tours & experiences - [Things to Do](https://www.icelandia.com/things-to-do): Overview of every tour category on icelandia.com. - [Golden Circle Tours](https://www.icelandia.com/golden-circle-tours): Day tours from Reykjavík to Þingvellir, Geysir and Gullfoss, including combinations with lagoons, snowmobiling and other activities. - [South Coast Tours](https://www.icelandia.com/south-coast-tours): Day tours along the South Coast, including Seljalandsfoss, Skógafoss, Reynisfjara black sand beach and Sólheimajökull glacier. - [Northern Lights Tours](https://www.icelandia.com/northern-lights-tours): Guided northern lights tours from Reykjavík. - [Glacier Tours](https://www.icelandia.com/glacier-tours): Glacier hikes, ice climbing, ice caves and snowmobiling on Iceland's glaciers. - [Geothermal Lagoon Tours](https://www.icelandia.com/geothermal-lagoons-spa-tours): Lagoon admission with transfers, and tours combining sightseeing with a geothermal soak. - [Snorkelling Tours](https://www.icelandia.com/snorkelling-tours): Snorkelling in the Silfra fissure in Þingvellir National Park, self-drive or with pick-up from Reykjavík. - [Popular Tours](https://www.icelandia.com/popular-tours): Icelandia's best-selling tours across all categories. - [Blue Lagoon Tours](https://www.icelandia.com/blue-lagoon-tours): Blue Lagoon admission with transfers, and combination tours that include the Blue Lagoon. - [Sky Lagoon Tours](https://www.icelandia.com/sky-lagoon-tours): Sky Lagoon passes with transfer from Reykjavík, and combination tours. ## Airport transfers & getting around Icelandia's main airport transfer is Flybus, the coach service between Keflavík International Airport (KEF) and Reykjavík, which has its own booking site at [flybus.is](https://flybus.is). The Flybus is also bookable on this site at [icelandia.com/flybus](https://www.icelandia.com/flybus). The pages below cover transfers to the Blue Lagoon and Sky Lagoon, the Blue Lagoon transfer schedule, how bus-stop and hotel pick-up works in Reykjavík, and the Highland Bus to Iceland's interior. - [Blue Lagoon transfer from Keflavík Airport](https://www.icelandia.com/tours/blue-lagoon-transfer-from-keflavik-airport): Transfer from Keflavík Airport to the Blue Lagoon. - [Sky Lagoon Transfer](https://www.icelandia.com/tours/sky-lagoon-transfer-service): Transfer between Reykjavík and Sky Lagoon. - [Blue Lagoon - Reykjavík Transfer Schedule](https://www.icelandia.com/blue-lagoon-transfer-schedule): Schedule information for the transfer between Reykjavík and the Blue Lagoon. - [Bus Stops and Pick-up Process](https://www.icelandia.com/bus-stops-and-pickup-process): How pick-up works in Reykjavík and where the bus stops are. - [Highland Bus](https://www.icelandia.com/highland-bus): Scheduled bus routes from Reykjavík into the Highlands, including Landmannalaugar and Þórsmörk. ## Travel guides - [Iceland Volcano Eruption - Latest Updates 2026 ](https://www.icelandia.com/inspiration/iceland-volcano-eruption-latest-updates): Current status of volcanic activity in Iceland and what it means for travel and tours. - [ The Golden Circle of Iceland: a Detailed Guide and a Map of 22 Top-rated Attractions](https://www.icelandia.com/inspiration/the-golden-circle-of-iceland-a-detailed-guide-and-a-map): A detailed guide to the Golden Circle with a helpful map for self-driving and navigating - [The Best Time to See the Northern Lights in Iceland](https://www.icelandia.com/inspiration/the-best-time-to-see-the-northern-lights-in-iceland): When the northern lights season runs and what conditions improve your chances. - [Iceland travel tips: Essential advice for first-time visitors](https://www.icelandia.com/inspiration/iceland-travel-tips-essential-advice-for-first-time-visitors): Practical advice for a first trip to Iceland. - [The Best 7-Day Iceland Itinerary for First-Time Visitors](https://www.icelandia.com/inspiration/best-7-day-iceland-itinerary): A day-by-day plan for a week in Iceland. - [The Best Hot Springs in Iceland: A Complete Guide](https://www.icelandia.com/inspiration/hot-springs-in-iceland): Natural hot springs around Iceland and how to visit them. - [Top things to do in Iceland: from glaciers to hot springs](https://www.icelandia.com/inspiration/top-things-to-do-in-iceland-from-glaciers-to-hot-springs): An overview of Iceland's top activities. - [Iceland's Must-See Waterfalls](https://www.icelandia.com/inspiration/must-see-waterfalls-in-iceland): Iceland's best-known waterfalls and where to find them. - [Famous Iceland Filming Locations: From Game of Thrones to The Odyssey](https://www.icelandia.com/inspiration/iceland-filming-locations-game-of-thrones-hollywood): Where in Iceland well-known films and series were shot. - [Icelandic Etiquette and Customs: What (Not) to Do in Iceland](https://www.icelandia.com/inspiration/icelandic-etiquette-and-customs): Local customs and etiquette visitors should know. - [Iceland weather by month](https://www.icelandia.com/inspiration/iceland-weather-by-month): What weather to expect in Iceland month by month. - [The Best Geothermal Lagoons in Iceland: A Complete Guide](https://www.icelandia.com/inspiration/lagoons-in-iceland): Twelve geothermal lagoons with location, opening hours, admission and age policies. - [Reykjaböð Hot Springs: A New Geothermal Spa in Reykjadalur Near Reykjavík](https://www.icelandia.com/inspiration/reykjabod-hot-springs-reykjadalur): Introduction to Reykjaböð Hot Springs near Hveragerði. ## Plan your trip & customer support - [Customer Support & FAQ](https://www.icelandia.com/customer-support-and-faq): Answers to common booking questions, and how to contact customer support. - [Difficulty levels](https://www.icelandia.com/difficulty-levels): How Icelandia grades the physical difficulty of its tours. - [Travelling with Children](https://www.icelandia.com/travelling-with-children): Age limits and advice for families on Icelandia tours. - [Tour status ](https://www.icelandia.com/tour-status): Whether today's tours are running as scheduled, including weather-related changes. ## Policies - [Terms and Conditions](https://www.icelandia.com/terms-and-conditions): Booking, payment, change and cancellation terms. - [Privacy Policy](https://www.icelandia.com/privacy-policy): How Icelandia collects and uses personal data. - [Environmental Policy](https://www.icelandia.com/environmental-policy): Icelandia's environmental commitments.